Logos and Branding
US Army War College PRESS Logo Concepts
The Press had debated redesigning its logo for years, even before I started working with the. Then, following the Army Rebranding, I was given the green light to come up with new logo concepts.
The logo set at left below is the final selection. The flip book is filled with the runners-up that made it past the initial stage.
At right are some concepts I pitched to replace the old (and current) SSI logo, below. SSI decided to keep the old version, so I refined the old/current version into a clean and precise vector graphic.
SSI Live Podcast Graphic Redesign
The SSI Live Podcast was overdue for a rebrand, but its host had refused. When the Army released their new design guidelines in 2024, I was given the task of designing something he would accept.
The left (orange) was the original, and I create eight different designs with color variations for him to choose from. The one on the right was his final selection.
Below are the ones I liked best of the options I provided. When I submitted them for consideration, I admittedly tried to tile the scales by marking my preferred options as “Suggestions 1 & 2”, but he didn’t care for those.
Decisive Point Podcast Graphic
When the Press decided to release a companion podcasts for Parameters, the director described what he wanted. The image below is the first round of options, we then landed on the version at right. Originally it had the old Press and SSI emblems, but we rebranded it slightly to meet the 2024 Army guidelines.